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Award-Winning Dutch Design
Ronda 763 Swiss Parts Movement
Sapphire Crystal Glass
Unisex · 38mm Stainless Steel Case
Water Resistant to 5 ATM
In production now. Every pre-order arrives before Christmas 2026.
Shipping information
Our products are designed by us in The Netherlands, and manufactured by our partner in Shenzhen (PRC). International orders will ship from The Netherlands, or our Shenzhen warehouse, taking 6-10 business days worldwide.
Returns
In the US & Canada, European Union and United Kingdom we offer the option to return any purchase for any reason within 14 days. New Things Lab strongly believes in the quality of its products. Within The Netherlands, we will cover the return shipment when you are not satisfied with the product during this period. Should this be the case, please request a return.
Customer service
Do you have a question?
We are problem solvers at heart!
If you have any question, contact us via phone and email, or you can use the form.
email: support@newthingslab.com
phone: +31 15 202 40 30

Free Shipping From $79
14-Day Returns
24h Customer Service
time-peace of mind
Meet your friendly new companion for a lighthearted relationship with time. Designed for every wrist, so you can wear your smile everywhere.
The award winning clock now on your wrist!
Time Smiles Watch carries the smile of the iF award-winning Time Smiles clock, adapted for everyday wear. Made with premium materials and a smooth, silent Ronda 763 movement that brings a distraction-free sense of time.
Created in the Netherlands and celebrated for its innovative approach to timekeeping. A balance of form and feeling. Playful, minimal, and unmistakably original.
an award-winning studio
New Things Lab is a design studio in Delft, The Netherlands. In 2025 our Time Smiles clock and the ZONE Productivity Timer both won an iF Design Award, one of the world’s most respected design prizes. MEMO won one in 2024. Time Smiles Watch is designed by the same team, bringing the same smile to your wrist.
- iF Design Award 2025Time Smiles & ZONE
- iF Design Award 2024MEMO
- 20,000+customers worldwide
- Delft, NLdesigned in our own studio
read the time
Time Smiles Watch is a watch that indicates the time with two eyes.
The big eye indicates the hours, while the small eye indicates the minutes. The mouth is decorative and sits opposite the small eye, keeping the face in balance.
Every hour, the watch smiles at you in a unique way, in different positions!

timeless in four ways
Time Smiles Watch is available in four colorways, each designed to suit a different style and occasion. From the bold and timeless Black Tie to the clean and refined First Light, every option offers its own unique character. Lunar Eclipse adds a mysterious yet sophisticated touch, while Coffee Break delivers a warm, modern statement.
With four carefully crafted colorways to choose from, there’s a perfect match for every wrist and every wardrobe.

FAQ
We're glad you asked! If your question isn't listed, please reach out.
When will my watch arrive?
Time Smiles Watch is available for pre-order. Production is expected to be complete on December 10th, and we are committed to delivering every pre-order before Christmas 2026. You will receive a tracking link as soon as your watch ships.
Is the Time Smiles watch waterproof?
Yes, it definitely is! The watch is water resistant up to 5 ATM. The watch is waterproof against rain and splashes, making sure you can wear it daily without any worries!
What does the mouth indicate?
It's all about the balance! While the mouth itself doesn't track time, it plays a crucial role in the clock's design. Positioned directly opposite the minute eye, it adds a playful balance to the face of the clock.
Every hour, as the eyes move, the mouth adjusts its expression, giving you a cheerful smile or a cheeky grin, ensuring your time-telling is not just functional but also fun!
Does the watch fit me?
Yes. Time Smiles Watch is unisex: the 38 mm case suits every wrist, and the strap adjusts from 15 cm (smallest hole) up to 21.5 cm (largest hole).
How long does the battery last?
To give you a long time of joy! The SR626SW battery is placed in the watch. Lasting you up to three years of smiles.
How do I store it when not wearing it?
No place like its box! Your watch comes with a box designed to fit perfectly, keeping it safe and protected whenever you're not wearing it. When pulling the crown from the watch you can save up to 70% more energy when storing the watch.





















