Time Smiles Watch

The award-winning smile, now on your wrist.

Sale price$199.00 Regular price$249.00
Save $50.00

Award-Winning Dutch Design

Ronda 763 Swiss Parts Movement

Sapphire Crystal Glass

Unisex · 38mm Stainless Steel Case

Water Resistant to 5 ATM

From the creators of ZONE & MEMO20,000+ customers · funded twice on Kickstarter

Color: Coffee Break
Delivered before Christmas

In production now. Every pre-order arrives before Christmas 2026.

time-peace of mind

Meet your friendly new companion for a lighthearted relationship with time. Designed for every wrist, so you can wear your smile everywhere.

The award winning clock now on your wrist!

Time Smiles Watch carries the smile of the iF award-winning Time Smiles clock, adapted for everyday wear. Made with premium materials and a smooth, silent Ronda 763 movement that brings a distraction-free sense of time.

Created in the Netherlands and celebrated for its innovative approach to timekeeping. A balance of form and feeling. Playful, minimal, and unmistakably original.

an award-winning studio

New Things Lab is a design studio in Delft, The Netherlands. In 2025 our Time Smiles clock and the ZONE Productivity Timer both won an iF Design Award, one of the world’s most respected design prizes. MEMO won one in 2024. Time Smiles Watch is designed by the same team, bringing the same smile to your wrist.

The New Things Lab team celebrating the iF Design Award 2025 New Things Lab at the iF Design Award Night 2025 Time Smiles on the iF Design Award 2025 winners wall The Time Smiles clock on display at the iF Design Award exhibition
  • iF Design Award 2025Time Smiles & ZONE
  • iF Design Award 2024MEMO
  • 20,000+customers worldwide
  • Delft, NLdesigned in our own studio

water resistance

Water resistant up to 5 ATM. Safe for rain, splashes, and daily wear.

sapphire crystal glass

Protected by scratch-resistant sapphire crystal. Built to stay clear, polished, and beautiful for years to come.

swiss parts quartz movement

Powered by the Ronda 763 quartz movement in its Swiss Parts version, by Ronda, founded in Switzerland in 1946.

stainless steel case

A perfectly balanced 38mm stainless steel case. Unisex by design, so it sits well on every wrist.

vegan leather strap

Soft, flexible, and breathable material. Fully adjustable to provide a comfortable, secure, all-day fit.

wear the moment

Time Smiles Watch transforms the way you experience time. Instead of numbers, a playful face evolves throughout the day, turning every glance at your wrist into a small moment of joy.

read the time

Time Smiles Watch is a watch that indicates the time with two eyes.

The big eye indicates the hours, while the small eye indicates the minutes. The mouth is decorative and sits opposite the small eye, keeping the face in balance.

Every hour, the watch smiles at you in a unique way, in different positions!

timeless in four ways

Time Smiles Watch is available in four colorways, each designed to suit a different style and occasion. From the bold and timeless Black Tie to the clean and refined First Light, every option offers its own unique character. Lunar Eclipse adds a mysterious yet sophisticated touch, while Coffee Break delivers a warm, modern statement.

With four carefully crafted colorways to choose from, there’s a perfect match for every wrist and every wardrobe.

FAQ

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