dutch design meets function
New Things Lab is an award winning design studio in The Netherlands founded by Nyckle Sijtsma. We're obsessed with creating products. Here's our story.
about the lab
MEMO is the distraction-free notebook & wallet combination that is always with you. We launched it on Kickstarter, it's loved by 2000+ customers in 41 different countries, and it received the 2024 iF Design award.
our principles
We don't just start, we act from our core principles. Let us tell you more about them.
slow down
For us, it’s not about keeping up with the latest trends or finding the next big thing to disrupt your life. Instead we build products that seamlessly fit into your life. Our products reflect authentic Dutch design, craftsmanship and a passion for bringing ideas to life.
create happiness
Who doesn’t love a product that brings a smile? That’s exactly what we aim for through our products. We put our heart and soul into the products we design for you! Sending you a piece of Dutch design that are made with love.
make it simple
We hope our products bring you that sense of calm we feel as we build them. We craft our products taking inspiration from the old school, going back to the basics and bringing you timeless designs in this fast paced world.
slow down
For us, it’s not about keeping up with the latest trends or finding the next big thing to disrupt your life. Instead we build products that seamlessly fit into your life. Our products reflect authentic Dutch design, craftsmanship and a passion for bringing ideas to life.
create happiness
Who doesn’t love a product that brings a smile? That’s exactly what we aim for through our products. We put our heart and soul into the products we design for you! Sending you a piece of Dutch design that are made with love.
make it simple
We hope our products bring you that sense of calm we feel as we build them. We craft our products taking inspiration from the old school, going back to the basics and bringing you timeless designs in this fast paced world.
We focus on solving problems and generating innovative product and service concepts. Our approach involves in-depth research and the continuous process of iteration, prototyping, and testing to bring new ideas to life.
Interested in developing your idea into a product? We are here to help!
the story
Every design studio has a story, here is ours!
Hey Nyckle, why did you start New Things Lab?
I love design and needed an avenue to bring my love for design to the marketplace. I called it New Things Lab because, after graduating, I felt I needed to go back to the essence of what I love to do: designing things that are not there yet and making them come true in the form of a product. Giving shape, putting new ideas into the world - physically where Dutch design meets function.
Interesting, what do you like to design?
I hope to design products that give a touch of happiness to people’s routines, even if it’s a small impact, I absolutely love that people are finding (daily) value in things that come out of New Things Lab. New Things Lab is a design studio where authenticity meets functionality.
I love that, what can I expect from the products?
We make products like Time Smiles, MEMO Whiteboard Wallet, LITTA Solar Bikelights, Bike Mount for AirTag. Each of these products make your everyday interactions memorable and convenient.
Can you also help me bring my idea to life?
Yes, we're all ears – we’d love to help you make it a reality! Please reach out to us via info@newthingslab.com. We’re Dutch designers crafting products and doing everything in-house. From the first sketch to the final prototypes to manufacturing with trusted partners!