dutch design meets function
New Things Lab is an award winning design studio in Delft, The Netherlands, founded by Nyckle Sijtsma. We design & make things that don't exist yet. Here's our story.
about the lab
New Things Lab was featured on:
award winning studio
MEMO is the distraction-free notebook & wallet combination that is always with you. We launched it on Kickstarter, it's loved by thousands of customers in 41 different countries, and it received the 2024 iF Design award.
MEMO Whiteboard Walletaward winning studio
ZONE is the physical productivity timer designed to help you work with intention, without screens, distractions, or noise. It launched on Kickstarter, resonated with productivity lovers worldwide, and was awarded the 2025 iF Design Award for its calm, minimalist approach to time management.
ZONE Productivity Timeraward winning studio
Time Smiles is the minimalist desk clock that brings a little joy to your workspace. It tells time with two simple dots, like eyes, that follow the hours and minutes. Launched as part of our design collection, it’s already found a place in homes and studios around the world, and was honored with the 2025 iF Design Award.
Time Smilesloved in daily routines
Review scores for ZONE and MEMO, and a few words from verified buyers.
Absolutely brilliant! I use it in my meetings to help me and my clients track time.
It is beautifully designed, every detail has been honed to perfection.
I love having something small and lightweight that I can easily access to write down thoughts and reminders.
industrial design services
We design and engineer products that are as innovative as they are manufacturable. Combining creative design, technical expertise, and practical manufacturing knowledge. Every project we take on is guided by a simple principle: great products are the result of great collaboration between design and engineering.
connected & IoT product development
We design connected products that feel smart. Things that listen, sense and adapt. A sensor that reads your game shot by shot, a device that quietly hums along with your routine. We shape the hardware around the intelligence inside: sensors, form, power, feel.
consumer products, electronics & CMF
We design and engineer products people want to keep. Objects that earn their place on a desk or in a pocket. Every material, color and finish choice tuned to how it will look and feel a year from now. From first sketch to factory floor, we shape every detail: the form, the feel, the finish, the way it works after a thousand uses.
custom industrial solutions
We engineer industrial hardware for the demands of real-world use. From biotech and sustainable manufacturing to connected asset trackers and smart labels. Whether it's a mold for biodegradable parts or a device that interprets its own data, we build them rugged, efficient and ready for production.
the studio
We design every product ourselves, in Delft. Sketch, prototype, test, repeat. Then we make it with partners we trust.
our principles
We don't just start, we act from our core principles. Let us tell you more about them.
slow down
For us, it’s not about keeping up with the latest trends or finding the next big thing to disrupt your life. Instead we build products that seamlessly fit into your life. Our products reflect authentic Dutch design, craftsmanship and a passion for bringing ideas to life.
create happiness
Who doesn’t love a product that brings a smile? That’s exactly what we aim for through our products. We put our heart and soul into the products we design for you! Sending you a piece of Dutch design that are made with love.
make it simple
We hope our products bring you that sense of calm we feel as we build them. We craft our products taking inspiration from the old school, going back to the basics and bringing you timeless designs in this fast paced world.
slow down
For us, it’s not about keeping up with the latest trends or finding the next big thing to disrupt your life. Instead we build products that seamlessly fit into your life. Our products reflect authentic Dutch design, craftsmanship and a passion for bringing ideas to life.
create happiness
Who doesn’t love a product that brings a smile? That’s exactly what we aim for through our products. We put our heart and soul into the products we design for you! Sending you a piece of Dutch design that are made with love.
make it simple
We hope our products bring you that sense of calm we feel as we build them. We craft our products taking inspiration from the old school, going back to the basics and bringing you timeless designs in this fast paced world.
the story
Every design studio has a story, here is ours!
Hey Nyckle, why did you start New Things Lab?
I love design and needed an avenue to bring my love for design to the marketplace. I called it New Things Lab because, after graduating, I felt I needed to go back to the essence of what I love to do: designing things that are not there yet and making them come true in the form of a product. Giving shape, putting new ideas into the world, physically, where Dutch design meets function.
Interesting, what do you like to design?
I hope to design products that give a touch of happiness to people’s routines, even if it’s a small impact, I absolutely love that people are finding (daily) value in things that come out of New Things Lab. New Things Lab is a design studio where authenticity meets functionality.
I love that, what can I expect from the products?
We make products like the ZONE Productivity Timer, Time Smiles, MEMO Whiteboard Wallet, and LITTA Solar Bikelights. Each of these products make your everyday interactions memorable and convenient.
Can you also help me bring my idea to life?
Yes, we're all ears, we’d love to help you make it a reality! Please reach out to us via support@newthingslab.com. We’re Dutch designers crafting products and doing everything in-house. From the first sketch to the final prototypes to manufacturing with trusted partners!
FAQ
Get your questions about New Things Lab answered.
How quick is your shipping?
We're quick but careful: it takes us 1-2 working days to prepare your order in our international fulfillment center or here in the Netherlands. Then, give it 8-10 days to reach you in the United States, Europe or Asia. Other destinations could take longer. There’s an estimate on the product page. If it's a "pre-order," the waiting time's on the product page. Patience is a virtue, right?
Can I return something if I'm not sure about it?
Absolutely, no hard feelings! After receiving our products, you've got 14 days to think it over. If you're in the Netherlands and decide it's not for you, we'll handle the return costs. Just let us know, and we’ll guide you through the process.
I heard you’re more than just a shop, a design studio maybe?
Yes we are! We're Dutch designers crafting everyday products that aim to bring a smile. It's all done in-house, from the first sketch to the final prototypes, with trusted partners worldwide that help with manufacturing. And if you've got a product idea, we're all ears, and we’d love to help you make it a reality. Please reach out to us via support@newthingslab.com
Can I sell your products in my shop?
We'd be honored! Send us an email at support@newthingslab.com or call us during the Dutch nine-to-five. Tell us about your shop, what you'd like, and how many, and we'll chat about making it happen.
What if I've got a question?
We're here and happy to help, no question too big or small. As designers, we are problem solvers at heart. Reach out by email to support@newthingslab.com, and we'll get back to you shortly.