We design and engineer products that are as innovative as they are manufacturable. Combining creative design, technical expertise, and practical manufacturing knowledge. Every project we take on is guided by a simple principle: great products are the result of great collaboration between design and engineering.
our valued clients
ai & iot product development
We design connected products that feel smart. Things that listen, sense and learn. A sensor that reads your game shot by shot, a thinking companion for your brainstorm, a home device that quietly adapts. On-device AI does the work; we shape the hardware around it: sensors, form, power, feel.
consumer products & electronics
We design and engineer products people want to keep. Objects that earn their place on a desk or in a pocket. Quietly useful, beautifully made, built to last beyond the next upgrade cycle. From first sketch to factory floor, we shape every detail: the form, the feel, the finish, the way it works after a thousand uses.
custom industrial solutions
We engineer industrial hardware for the demands of real-world use. From biotech and sustainable manufacturing to AI-driven asset trackers and smart labels. Whether it's a mold for biodegradable parts or a device that interprets its own data, we build them rugged, efficient, and ready for production.
our process
Our end-to-end approach ensures that your product moves smoothly from concept to production without unnecessary delays or costly redesigns. From rapid prototyping and testing to managing suppliers and overseeing final assembly, we handle every stage with precision and care. The result is a product that not only meets your vision but is also optimized for real-world manufacturing and market success.
Step 1
discover
Every project begins with understanding your vision, your goals, and the market you’re entering. We explore user needs, competitor products, and technical possibilities to identify where your product can stand out. This stage is about asking the right questions and uncovering insights that will shape everything that follows.
Step 2
design
Here, ideas start to take form. We develop concepts, sketches, and 3D models that balance aesthetics, usability, and manufacturability. The aim is to capture the essence of your product while ensuring every design choice supports real-world performance and production efficiency.
Step 3
engineer
Once the design direction is set, we move into detailed engineering. This can involve electronics development, mechanical design, firmware integration, and material specification. Our engineering process ensures your product works as intended reliably, efficiently, and in line with your manufacturing requirements.
Step 4
validate
Before committing to production, we test and refine. Prototypes are built and evaluated for functionality, ergonomics, durability, and compliance. This stage is where potential issues are identified and resolved early, reducing risk and ensuring the final product meets every requirement.
Step 5
manufacture
We work closely with manufacturing partners to turn the approved design into a physical product. This involves tooling, mold creation, production runs, and strict quality control at every stage. Our hands-on approach ensures each unit matches specifications and maintains consistent quality.
Step 6
deliver
The final step is making your product market-ready. We help refine packaging, prepare launch materials, and ensure every detail reflects your vision. By guiding you through this stage, we make sure your product enters the market smoothly and creates the strongest possible first impression.
award winning studio
New Things Lab is proud to be a three-time winner of the prestigious iF Design Award, a recognition of our commitment to creating products that combine originality, functionality, and timeless design.
MEMO is the distraction-free notebook & wallet combination that is always with you. We launched it on Kickstarter, it's loved by thousands of customers in 41 different countries, and it received the 2024 iF Design award.
Time Smiles is the minimalist desk clock that brings a little joy to your workspace. It tells time with two simple dots—like eyes—that follow the hours and minutes. Launched as part of our design collection, it’s already found a place in homes and studios around the world, and was honored with the 2025 iF Design Award.
ZONE is the physical focus timer designed to help you work with intention—without screens, distractions, or noise. It launched on Kickstarter, resonated with productivity lovers worldwide, and was awarded the 2025 iF Design Award for its calm, minimalist approach to time management.
want to bring your product to life?
We focus on solving problems and generating innovative product concepts. Our approach involves in-depth research to make the right design decisions, and the exciting process of iteration, prototyping, and testing to bring new ideas to life.
Interested in developing your idea into a product? We are here to help!
Feel free to contact us and ask what the possibilities are.
rather have some coffee?
Let's skip the emails and let's schedule a free, informal coffee talk with our founder Nyckle in Delft, or online.
In just a short meeting, we can brainstorm, answer questions, and align on ideas in real time. It’s a simple, no-cost way to connect, collaborate, and move your project forward.
rather have some coffee?
Let's skip the emails and let's schedule a free, informal coffee talk with our founder Nyckle in Delft, or online.
In just a short meeting, we can brainstorm, answer questions, and align on ideas in real time. It’s a simple, no-cost way to connect, collaborate, and move your project forward.