We design and engineer products that are as innovative as they are manufacturable. Combining creative design, technical expertise, and practical manufacturing knowledge. Every project we take on is guided by a simple principle: great products are the result of great collaboration between design and engineering.
connected & IoT product development
We design connected products that feel smart. Things that listen, sense and adapt. A sensor that reads your game shot by shot, a device that quietly hums along with your routine. We shape the hardware around the intelligence inside: sensors, form, power, feel.
consumer products, electronics & CMF
We design and engineer products people want to keep. Objects that earn their place on a desk or in a pocket. Every material, color and finish choice tuned to how it will look and feel a year from now. From first sketch to factory floor, we shape every detail: the form, the feel, the finish, the way it works after a thousand uses.
custom industrial solutions
We engineer industrial hardware for the demands of real-world use. From biotech and sustainable manufacturing to connected asset trackers and smart labels. Whether it's a mold for biodegradable parts or a device that interprets its own data, we build them rugged, efficient and ready for production.
our process
Our end-to-end approach ensures that your product moves smoothly from concept to production without unnecessary delays or costly redesigns. From rapid prototyping and testing to managing suppliers and overseeing final assembly, we handle every stage with precision and care. The result is a product that not only meets your vision but is also optimized for real-world manufacturing and market success.
1step 1
Every project begins with understanding your vision, your goals, and the market you’re entering. We explore user needs, competitor products, and technical possibilities to identify where your product can stand out. This stage is about asking the right questions and uncovering insights that will shape everything that follows.
2step 2
Here, ideas start to take form. We develop concepts, sketches, and 3D models that balance aesthetics, usability, and manufacturability. The aim is to capture the essence of your product while ensuring every design choice supports real-world performance and production efficiency.
3step 3
Once the design direction is set, we move into detailed engineering. This can involve electronics development, mechanical design, firmware integration, and material specification. Our engineering process ensures your product works as intended reliably, efficiently, and in line with your manufacturing requirements.
4step 4
Before committing to production, we test and refine. Prototypes are built and evaluated for functionality, ergonomics, durability, and compliance. This stage is where potential issues are identified and resolved early, reducing risk and ensuring the final product meets every requirement.
5step 5
We work closely with manufacturing partners to turn the approved design into a physical product. This involves tooling, mold creation, production runs, and strict quality control at every stage. Our hands-on approach ensures each unit matches specifications and maintains consistent quality.
6step 6
The final step is making your product market-ready. We help refine packaging, prepare launch materials, and ensure every detail reflects your vision. By guiding you through this stage, we make sure your product enters the market smoothly and creates the strongest possible first impression.
a trusted network in Asia
Manufactured for ourselves and our clients across years of building relationships with the right factories in Shenzhen, Dongguan and beyond. We have our own people on the ground for quality control, so nothing ships that doesn’t meet spec, even when the schedule is tight.
Rapid prototyping: 3D printing (FDM), laser cutting & engraving, hand assembly and quick-turn iteration in-house; MJF, SLA 3D printing, vacuum casting and small-batch machining via trusted partners.
For scale: injection molding, silicone & 2K molding, overmolding, CNC aluminium milling, sheet-metal forming, die casting, ultrasonic welding, pad & silk-screen printing, anodizing, powder coating, and packaging development.
PadelPlay
Wearable sensor for padel rackets. Consumer-centered enclosure with battery, button, charging connector and light guide,compact enough to fit every top racket in the market. Focused on manufacturability.
SODAQ IoT
Years of experience designing GPS/LTE wearables and industrial trackers: mechanical integration, miniaturization, design for optimal antenna performance, and complex PCBs.
New Things Lab
Our own product line, from concept through injection-molding tooling to 10,000+ units,the complete journey to mass production including CMF. Awarded one iF Design Award in 2024 and two in 2025.
New Things Lab is proud to be a three-time winner of the prestigious iF Design Award, a recognition of our commitment to creating products that combine originality, functionality, and timeless design.
MEMO is the distraction-free notebook & wallet combination that is always with you. We launched it on Kickstarter, it's loved by thousands of customers in 41 different countries, and it received the 2024 iF Design award.
Time Smiles is the minimalist desk clock that brings a little joy to your workspace. It tells time with two simple dots,like eyes,that follow the hours and minutes. Launched as part of our design collection, it’s already found a place in homes and studios around the world, and was honored with the 2025 iF Design Award.
ZONE is the physical focus timer designed to help you work with intention,without screens, distractions, or noise. It launched on Kickstarter, resonated with productivity lovers worldwide, and was awarded the 2025 iF Design Award for its calm, minimalist approach to time management.
We focus on solving problems and generating innovative product concepts. Our approach involves in-depth research to make the right design decisions, and the exciting process of iteration, prototyping, and testing to bring new ideas to life.
Interested in developing your idea into a product? We are here to help! Feel free to contact us and ask what the possibilities are.
Three designers who like to build things and talk them through.
Nyckle Sijtsma
Founder & Design Lead
Ten years of IoT and manufacturing experience, translating complex constraints into products that actually ship. Down-to-earth and hands-on, and always happy to pick up the phone.
Irene Algra
Industrial Designer
A 3D-modeling and prototyping expert with a sharp eye for detail and solid project management. Direct, thorough, and always ready to hop on a call to figure something out together.
Ruby Castens
Industrial Designer
Our CMF specialist, with a real feel for the balance of colour, material and finish. Brings ideas to life through sketches and renders, and cares about getting the last 5% right.
Let's skip the emails and let's schedule a free, informal coffee talk with our founder Nyckle in Delft, or online.
In just a short meeting, we can brainstorm, answer questions, and align on ideas in real time. It’s a simple, no-cost way to connect, collaborate, and move your project forward.
