Your Brain Can't Feel Time. ZONE Makes It Visible.
The screen-free desk timer built for ADHD focus. Flip it to start — no app, no menus, no doom-scroll. Just time you can finally see.
Get Your ZONE- Flip to start — zero friction
- Gentle chime, never a jarring alarm
- iF Design Award 2025
- 2,000+ ZONES shipped
- 200+ Five-Star Reviews
How ZONE Works With Your Brain
Pick Your Block
Choose a focus length that fits your brain today — 15, 25, or 45 minutes. Flexible blocks beat rigid Pomodoro for ADHD.
Flip to Start
One motion starts the countdown. No app to open, no menu to get lost in — the friction that usually stops you is gone.
See Time Move
Minutes count down in plain sight. Your brain can't feel time pass, so ZONE shows it — no anxious seconds ticker.
Gentle Finish
A soft chime or silent buzz ends the session — enough to pull you out of hyperfocus, never enough to jolt you.
What People With ADHD Say
36 verified reviews with an average of 4.6 stars
"I have ADHD and every timer app turned into a scroll-hole. ZONE sits on my desk, I flip it, and I'm working. First focus tool that actually survived my brain."
"Time blindness is my whole life. Seeing the minutes physically count down — not buried in my phone — is the only thing that has ever made time feel real to me."
"The gentle chime is everything. Phone alarms spiked my anxiety and wrecked the next hour. ZONE pulls me out of hyperfocus softly. Game changer for my ADHD."
ZONE For The ADHD Day
The moments where focus usually falls apart.
Beating Task Paralysis
Staring at a task you can't start? Don't commit to the task — just flip ZONE to 15 minutes. Starting the timer is the win; the work follows.
Phone-Free Deep Work
Put the phone in another room. ZONE keeps time on your desk so the device engineered to hijack your dopamine never touches your focus block.
Escaping Hyperfocus
Three hours vanished again? Set ZONE before you dive in. The gentle finish is the external cue your brain won't give itself.
Body-Double Sessions
Working alongside someone, in person or on a call? ZONE is the shared time anchor that keeps both of you honest without anyone watching the clock.
ZONE
The #1 Timer for Mindful Productivity
The minimalist desk timer for mindful focus. Customizable time blocks, a gentle chime, and minutes-only display — built for clean, calm productivity.
iF Design Award
Winner 2025
Customizable Time Blocks
Gentle Chime or Silent Vibration
Soft-Touch Minimal Design
Minutes-Only Display (No Seconds)
Designed in The Netherlands
Shipping information
Our products are designed by us in The Netherlands, and manufactured by our partner in Shenzhen (PRC). International orders will ship from The Netherlands, or our Shenzhen warehouse, taking 6-10 business days worldwide.
Returns
In the US & Canada, European Union and United Kingdom we offer the option toreturn any purchase for any reasonwithin 14 days. New Things Lab strongly believes in the quality of its products. Within The Netherlands, we will cover the return shipment when you are not satisfied with the product during this period. Should this be the case – please request the return form.
Do you have a question?
We are problem solvers at heart!
If you have any question, contact us via phone and email, or you can use the form.
email: support@newthingslab.com
phone: +31 (0) 6 33 17 66 19
ZONE vs. Your Phone Timer
| Feature | ZONE | Phone Timer |
|---|---|---|
| Can’t pull you into a doom-scroll | ||
| No anxiety-inducing seconds counter | ||
| Starts in one motion (no unlock, no app) | ||
| Gentle finish, no jarring alarm | ||
| Flexible blocks (not rigid 25-min Pomodoro) | ||
| Always visible — fights time blindness | ||
| Zero notifications competing for attention |
ADHD Focus, Answered
The questions ADHD brains actually ask.
Because it’s not on your phone. Apps put your focus tool on the same device engineered to distract you. ZONE is physical, screen-free, and starts in one motion — it removes the friction and the temptation that make apps fail for ADHD.
Often it doesn’t — a fixed 25-minute interval is too rigid for many ADHD brains. ZONE lets you set your own blocks (15–45 min) per side, so you match your energy that day instead of forcing it.
Time blindness means your brain can’t feel time passing. ZONE externalizes it: the minutes count down in your eyeline — no mental math, no app to check. You see time move instead of guessing.
It’s designed to. A jarring alarm causes a dysregulated, anxious transition; a gentle chime or silent vibration is enough of an external cue to surface you — without wrecking the next hour.
A ticking seconds display is a constant micro-distraction and pressure source for ADHD. ZONE shows minutes only — enough to stay oriented, not enough to obsess over.
Yes — we ship to 40+ countries. Shipping is free on orders over $79; a flat rate applies below that, calculated at checkout.
Ready to work with your brain, not against it?
Get Your ZONE