You Don't Have a Starting Problem. You Have a Stopping One.
Work expands to fill the time you give it. ZONE gives the work a finish line you can see — so 'good enough' arrives on time, not at midnight.
Get Your ZONE- A visible finish line for every block
- Permission to call it shipped
- iF Design Award 2025
- 2,000+ ZONES shipped
- 200+ Five-Star Reviews
How ZONE Helps You Stop
Set the Block
Decide how long the work deserves — 25, 45, 90 minutes — before you start. The limit is the point. A finite block is a finish line.
Flip to Start
One motion starts the countdown. The block is now bounded, and the work finally has somewhere to end.
Watch the Edge Approach
Minutes count down in plain sight. As the block closes, 'just one more tweak' meets a deadline instead of an open evening.
Stop on the Chime
A soft chime ends the block — the signal you never gave yourself: it's done. Call it shipped and step away.
What Makers Say
36 verified reviews with an average of 4.6 stars
"I have ADHD and every timer app turned into a scroll-hole. ZONE sits on my desk, I flip it, and I'm working. First focus tool that actually survived my brain."
"Time blindness is my whole life. Seeing the minutes physically count down — not buried in my phone — is the only thing that has ever made time feel real to me."
"The gentle chime is everything. Phone alarms spiked my anxiety and wrecked the next hour. ZONE pulls me out of hyperfocus softly. Game changer for my ADHD."
ZONE For The Perfectionist's Day
The moments the work refuses to end.
The Final Pass
The piece is done — you know it's done. Set a short ZONE block for the last polish so the last pass doesn't quietly become five.
The 2-Hour Job at Hour Four
Give a task all evening and it takes all evening. Give it 90 minutes on ZONE and watch where it actually lands.
The Over-Edit
An hour past 'good,' still nudging. ZONE's chime is the external voice that says stop — the one perfectionism never supplies.
Shipping on Time
A deadline tonight. ZONE bounds each stage so the polishing doesn't eat the time you needed to actually deliver.
ZONE
The #1 Timer for Mindful Productivity
The minimalist desk timer for mindful focus. Customizable time blocks, a gentle chime, and minutes-only display — built for clean, calm productivity.
iF Design Award
Winner 2025
Customizable Time Blocks
Gentle Chime or Silent Vibration
Soft-Touch Minimal Design
Minutes-Only Display (No Seconds)
Designed in The Netherlands
Shipping information
Our products are designed by us in The Netherlands, and manufactured by our partner in Shenzhen (PRC). International orders will ship from The Netherlands, or our Shenzhen warehouse, taking 6-10 business days worldwide.
Returns
In the US & Canada, European Union and United Kingdom we offer the option toreturn any purchase for any reasonwithin 14 days. New Things Lab strongly believes in the quality of its products. Within The Netherlands, we will cover the return shipment when you are not satisfied with the product during this period. Should this be the case – please request the return form.
Do you have a question?
We are problem solvers at heart!
If you have any question, contact us via phone and email, or you can use the form.
email: support@newthingslab.com
phone: +31 (0) 6 33 17 66 19
ZONE vs. Your Phone Timer
| Feature | ZONE | Phone Timer |
|---|---|---|
| Can’t pull you into a doom-scroll | ||
| No anxiety-inducing seconds counter | ||
| Starts in one motion (no unlock, no app) | ||
| Gentle finish, no jarring alarm | ||
| Flexible blocks (not rigid 25-min Pomodoro) | ||
| Always visible — fights time blindness | ||
| Zero notifications competing for attention |
Perfectionists' Questions, Answered
The questions perfectionists actually ask.
Work expands to fill whatever time it's given — Parkinson's Law. Without a finish line, 'done' never quite arrives, because there's always one more pass. A visible, finite block is the finish line: when ZONE chimes, the decision to stop has already been made.
A bounded block isn't rushing — it's deciding in advance how much the work deserves. Most over-polishing happens well past the point of diminishing returns. ZONE just makes that point visible.
Because not every task deserves the same window — a quick fix is 25 minutes, a real piece is 90. Programme each face once to a length you'll actually honour, and flip-and-go.
It's a clear external cue at the edge of the block — the thing perfectionism never supplies on its own. It won't drag you out mid-thought, but it tells you the block is over, which is usually all you needed.
A ticking seconds display adds pressure and distraction. You don't need to feel every second — you need to see the finish line approaching. Minutes-only does that calmly.
Yes — we ship to 40+ countries. Shipping is free on orders over $79; a flat rate applies below that, calculated at checkout.
Ready to give the work a finish line?
Get Your ZONE