Real Work Happens in Long Blocks. Claim One — and Guard It.
ZONE is the physical signal that this block is taken. A screen-free desk timer that lives off the device built to fragment your day.
Get Your ZONE- Flip to claim your next deep-work block
- Off the phone — the thing that splits your day
- iF Design Award 2025
- 2,000+ ZONES shipped
- 200+ Five-Star Reviews
How ZONE Defends the Block
Claim Your Block
Pick the length the work needs — 25, 45, 90 minutes. A maker's block is long, so ZONE's faces are set to match, not to a rigid 25.
Flip to Claim It
One motion marks the block as taken. No app, no menu — the cube on the desk is the signal that this stretch is yours.
See It in Your Eyeline
Minutes count down in plain sight, on the desk, off the screen. You feel the block holding without breaking from the work.
Gentle Finish
A soft chime ends the block — never a jarring alarm. You surface from deep work on your own terms, with the thread intact.
What Makers Say
36 verified reviews with an average of 4.6 stars
"I have ADHD and every timer app turned into a scroll-hole. ZONE sits on my desk, I flip it, and I'm working. First focus tool that actually survived my brain."
"Time blindness is my whole life. Seeing the minutes physically count down — not buried in my phone — is the only thing that has ever made time feel real to me."
"The gentle chime is everything. Phone alarms spiked my anxiety and wrecked the next hour. ZONE pulls me out of hyperfocus softly. Game changer for my ADHD."
ZONE For The Maker's Day
The blocks the day keeps trying to fragment.
The Morning Block
Claim the first long stretch before the pings start. Flip ZONE to 90 and put the phone in another room — the afternoon's interruptions can wait.
The 'Quick Call' Defense
Someone wants 'just 15 minutes' in the middle of your block. The cube counting down on the desk is the visible reason it can wait until the block is done.
Re-entry After a Break
Back from lunch or a meeting? Set a short ZONE block first to climb back into context before committing to the long one.
The Late Deep Session
The good work finally started at 9pm. ZONE bounds it so the block has an edge instead of swallowing the whole night.
ZONE
The #1 Timer for Mindful Productivity
The minimalist desk timer for mindful focus. Customizable time blocks, a gentle chime, and minutes-only display — built for clean, calm productivity.
iF Design Award
Winner 2025
Customizable Time Blocks
Gentle Chime or Silent Vibration
Soft-Touch Minimal Design
Minutes-Only Display (No Seconds)
Designed in The Netherlands
Shipping information
Our products are designed by us in The Netherlands, and manufactured by our partner in Shenzhen (PRC). International orders will ship from The Netherlands, or our Shenzhen warehouse, taking 6-10 business days worldwide.
Returns
In the US & Canada, European Union and United Kingdom we offer the option toreturn any purchase for any reasonwithin 14 days. New Things Lab strongly believes in the quality of its products. Within The Netherlands, we will cover the return shipment when you are not satisfied with the product during this period. Should this be the case – please request the return form.
Do you have a question?
We are problem solvers at heart!
If you have any question, contact us via phone and email, or you can use the form.
email: support@newthingslab.com
phone: +31 (0) 6 33 17 66 19
ZONE vs. Your Phone Timer
| Feature | ZONE | Phone Timer |
|---|---|---|
| Can’t pull you into a doom-scroll | ||
| No anxiety-inducing seconds counter | ||
| Starts in one motion (no unlock, no app) | ||
| Gentle finish, no jarring alarm | ||
| Flexible blocks (not rigid 25-min Pomodoro) | ||
| Always visible — fights time blindness | ||
| Zero notifications competing for attention |
Makers' Questions, Answered
The questions makers actually ask.
Because the timer in your software lives on the same screen you're trying to protect — and a phone timer lives next to every distraction you own. ZONE is off both: a physical cube on the desk that marks the block as claimed, where nothing can ping it.
Because a maker's blocks aren't one length — a quick pass is 25 minutes, a deep build is 90. Programme each face once to a real block length and flip-and-go, instead of re-setting every time.
A cube counting down on the desk is a quiet, visible signal that you're in a claimed block — easier to point to than explaining you'd rather not be interrupted. A boundary you don't have to keep defending out loud.
It's designed to — enough to surface you gently, never enough to jar. There's a silent vibration option too, and the cube stays in your peripheral vision so you can see the block end before the chime.
A ticking seconds display is a constant micro-distraction. You don't need to watch every second pass — you need to know the block is holding. Minutes-only keeps your attention on the work.
Yes — we ship to 40+ countries. Shipping is free on orders over $79; a flat rate applies below that, calculated at checkout.
Ready to defend the block?
Get Your ZONE