Your Focus Is Your Inventory. Stop Giving It Away to Your Phone.
For self-employed creatives, focus hours are the product. ZONE makes the block visible and defended — so the hours you have become the work you ship.
Get Your ZONE- Turn protected blocks into billable hours
- See where the time actually goes
- iF Design Award 2025
- 2,000+ ZONES shipped
- 200+ Five-Star Reviews
How ZONE Protects Your Inventory
Price the Block
Decide what the block is for and how long it deserves — 25, 45, 90 minutes. The work you quoted lives in blocks, and ZONE's faces match them.
Flip to Start
One motion starts the countdown. The billable block is now claimed — on the desk, off the device that leaks your hours.
See the Hours Hold
Minutes count down in plain sight. You feel the block holding — and watch your inventory turn into delivered work instead of lost time.
Gentle Finish
A soft chime ends the block. Log it, bank it, move to the next — the hours accounted for instead of evaporated.
What Freelancers Say
36 verified reviews with an average of 4.6 stars
"I have ADHD and every timer app turned into a scroll-hole. ZONE sits on my desk, I flip it, and I'm working. First focus tool that actually survived my brain."
"Time blindness is my whole life. Seeing the minutes physically count down — not buried in my phone — is the only thing that has ever made time feel real to me."
"The gentle chime is everything. Phone alarms spiked my anxiety and wrecked the next hour. ZONE pulls me out of hyperfocus softly. Game changer for my ADHD."
ZONE For The Freelancer's Day
Where billable hours quietly leak away.
The Client Block
Two hours quoted for the revision. Flip ZONE and keep the phone away — the block you protect is the work you actually deliver.
The Admin Trap
Email and 'quick' messages eat the morning you priced for design. ZONE bounds the admin so it can't swallow the billable block.
The Distraction Leak
A distracted hour isn't on any invoice, but it's gone from your day all the same. ZONE makes that hour visible before it leaks.
End-of-Day Honesty
Where did the hours go? With ZONE you ran the blocks — so the answer is the work you shipped, not a shrug.
ZONE
The #1 Timer for Mindful Productivity
The minimalist desk timer for mindful focus. Customizable time blocks, a gentle chime, and minutes-only display — built for clean, calm productivity.
iF Design Award
Winner 2025
Customizable Time Blocks
Gentle Chime or Silent Vibration
Soft-Touch Minimal Design
Minutes-Only Display (No Seconds)
Designed in The Netherlands
Shipping information
Our products are designed by us in The Netherlands, and manufactured by our partner in Shenzhen (PRC). International orders will ship from The Netherlands, or our Shenzhen warehouse, taking 6-10 business days worldwide.
Returns
In the US & Canada, European Union and United Kingdom we offer the option toreturn any purchase for any reasonwithin 14 days. New Things Lab strongly believes in the quality of its products. Within The Netherlands, we will cover the return shipment when you are not satisfied with the product during this period. Should this be the case – please request the return form.
Do you have a question?
We are problem solvers at heart!
If you have any question, contact us via phone and email, or you can use the form.
email: support@newthingslab.com
phone: +31 (0) 6 33 17 66 19
ZONE vs. Your Phone Timer
| Feature | ZONE | Phone Timer |
|---|---|---|
| Can’t pull you into a doom-scroll | ||
| No anxiety-inducing seconds counter | ||
| Starts in one motion (no unlock, no app) | ||
| Gentle finish, no jarring alarm | ||
| Flexible blocks (not rigid 25-min Pomodoro) | ||
| Always visible — fights time blindness | ||
| Zero notifications competing for attention |
Freelancers' Questions, Answered
The questions freelancers actually ask.
For self-employed creatives, focus is the inventory you sell. Every hour lost to distraction is one you can't bill or deliver — and freelancers routinely undercharge because they can't see where the time goes. ZONE makes the block visible and defended, so the hours you have become the work you ship.
A tracking app tells you where the time went, after the fact. ZONE protects the time while it's happening — and it's off the phone, where the leaks start. The two work together: ZONE guards the block, the tracker bills it.
Because your work isn't one length — a quick fix is 25 minutes, a deliverable is 90. Programme each face once to the blocks you actually quote, and flip-and-go.
It's designed to surface you gently at the edge of the block — never to jar. There's a silent vibration option, and the cube stays in your eyeline so you see the block end before the chime.
A ticking seconds display is a constant micro-distraction. You don't need to watch every second — you need to know the billable block is holding. Minutes-only keeps attention on the work.
Yes — we ship to 40+ countries. Shipping is free on orders over $79; a flat rate applies below that, calculated at checkout.
Ready to turn focus back into invoices?
Get Your ZONE