Creators: the app you post on is the same one eating your afternoon.
ZONE turns 'I'll start in a minute' into a single motion. A screen-free productivity timer built for the way ADHD brains actually work.
Get Your ZONE- Four faces for posting, ideation, editing, scheduling
- Bound the app, keep the afternoon
- iF Design Award 2025
- 2,000+ ZONES shipped
- 200+ Five-Star Reviews
How ZONE Bounds the App
Set Your Four Faces
Five minutes for posting. Twenty for ideation. Forty-five for editing a longer piece. Three for replying to a comment thread. Program once; flip from then on.
Flip Before You Open the App
Match the face to the work you're about to do. Open the app. The countdown is in your peripheral vision the whole time.
See Time in Your Eyeline
Minutes count down on the cube, visible from your phone screen. The app can't hide the timer because the timer isn't in the app.
Gentle Finish
A soft chime says the window is over. Close the app. The post is up. The afternoon is intact.
What Customers Say
36 verified reviews with an average of 4.6 stars
"I have ADHD and every timer app turned into a scroll-hole. ZONE sits on my desk, I flip it, and I'm working. First focus tool that actually survived my brain."
"Time blindness is my whole life. Seeing the minutes physically count down — not buried in my phone — is the only thing that has ever made time feel real to me."
"The gentle chime is everything. Phone alarms spiked my anxiety and wrecked the next hour. ZONE pulls me out of hyperfocus softly. Game changer for my ADHD."
ZONE For The Creator's Day
The windows where the app usually wins.
The Post Window
Five minutes to post. Open the app, upload, caption, tag, publish, close. ZONE on the five-minute face — flip and go. The trap doesn't get to take over.
The Ideation Block
Twenty minutes of scrolling the explore tab on purpose — to absorb what's working, not to be eaten by it. ZONE bounds the absorption.
The Long Edit
Forty-five minutes deep in a long-form piece. ZONE on the edit face. Phone is in the bag. Come back to the timeline with the focus you sat down with.
Reply Hours
DM replies, comment threads, community management. Set ZONE to the reply window. Do them all at once. Close the app when the chime says.
ZONE
The #1 Timer for Mindful Productivity
The minimalist desk timer for mindful focus. Customizable time blocks, a gentle chime, and minutes-only display — built for clean, calm productivity.
iF Design Award
Winner 2025
Customizable Time Blocks
Gentle Chime or Silent Vibration
Soft-Touch Minimal Design
Minutes-Only Display (No Seconds)
Designed in The Netherlands
Shipping information
Our products are designed by us in The Netherlands, and manufactured by our partner in Shenzhen (PRC). International orders will ship from The Netherlands, or our Shenzhen warehouse, taking 6-10 business days worldwide.
Returns
In the US & Canada, European Union and United Kingdom we offer the option toreturn any purchase for any reasonwithin 14 days. New Things Lab strongly believes in the quality of its products. Within The Netherlands, we will cover the return shipment when you are not satisfied with the product during this period. Should this be the case – please request the return form.
Do you have a question?
We are problem solvers at heart!
If you have any question, contact us via phone and email, or you can use the form.
email: support@newthingslab.com
phone: +31 (0) 6 33 17 66 19
ZONE vs. Your Phone's Screen Time Limit
| Feature | ZONE | Phone Timer |
|---|---|---|
| Can’t pull you into a doom-scroll | ||
| No anxiety-inducing seconds counter | ||
| Starts in one motion (no unlock, no app) | ||
| Gentle finish, no jarring alarm | ||
| Flexible blocks (not rigid 25-min Pomodoro) | ||
| Always visible — fights time blindness | ||
| Zero notifications competing for attention |
Creators' Questions, Answered
The questions creators actually ask.
Screen-time limits live on the device that's also designed to make you ignore them. The dismiss button is right there. ZONE is a physical object on the desk — there is no dismiss button, just the countdown. It is uncontaminated by the platform's incentives.
Because a creator's day is not one interval. Five minutes to post. Twenty for ideation. Forty-five to edit a long-form piece. Three for replying to a comment thread. Four programmable faces means each task has its own honest interval, set once and used forever.
ZONE doesn't ask you to avoid the app. It puts a boundary around the time you spend inside it. You open it on purpose; you do the work; the chime says the window is over. The trap doesn't disappear — it just doesn't expand to eat your afternoon.
No — it's a soft chime, with a silent vibration option for shoots. The cube also stays in your peripheral vision, so you can see the countdown end without sound if you need silence.
A ticking seconds display is a constant micro-distraction. You don't need to know whether 47 or 49 seconds have passed — you need to know when the window is over. Minutes-only keeps attention on the work, not the clock.
Yes — we ship to 40+ countries. Shipping is free on orders over $79; a flat rate applies below that, calculated at checkout.
Ready to bound the app?
Get Your ZONE