Photographers: you sat down to cull 400 shots and looked up at sunset.
ZONE turns 'I'll start in a minute' into a single motion. A screen-free productivity timer built for the way ADHD brains actually work.
Get Your ZONE- Four faces matched to cull, import, edit, export
- Phone in the bag — light stays on the catalog
- iF Design Award 2025
- 2,000+ ZONES shipped
- 200+ Five-Star Reviews
How ZONE Works Between Frames
Set Your Four Faces
Twenty minutes for a cull block. Three minutes for the rest between blocks. Ten for an import. Forty-five for an export. Program once; flip from then on.
Flip When the Block Starts
Match the face to the work you just sat down to. The countdown begins. No app, no menu, no phone unlock.
See Time in Your Eyeline
Minutes count down on the cube, visible from the keyboard and the catalog. Your phone stays in the bag where it belongs.
Gentle Finish
A soft chime closes the block. Stretch. Stand. Breathe. The light is still good — and the cull is on schedule.
What Customers Say
36 verified reviews with an average of 4.6 stars
"I have ADHD and every timer app turned into a scroll-hole. ZONE sits on my desk, I flip it, and I'm working. First focus tool that actually survived my brain."
"Time blindness is my whole life. Seeing the minutes physically count down — not buried in my phone — is the only thing that has ever made time feel real to me."
"The gentle chime is everything. Phone alarms spiked my anxiety and wrecked the next hour. ZONE pulls me out of hyperfocus softly. Game changer for my ADHD."
ZONE For The Photographer's Day
The blocks where the phone usually wins.
The Cull Block
Twenty minutes inside the catalog. Phone in the bag. ZONE on the cull face — flip, rate, advance. The block ends; the cull continues; the quality stays.
The Import Wait
Ten minutes for Lightroom to ingest a card. ZONE on the import face. You step away with purpose — water, walk, stretch — instead of scrolling.
The Edit Pass
Working an image deep — curves, masks, color. Forty-five minutes on the cube. The chime says: stop, look up, decide if it's done.
The Export Window
Long renders for client delivery. ZONE on the export face. Answer one email, refill water, return. The chime says: it's done. The day still has light.
ZONE
The #1 Timer for Mindful Productivity
The minimalist desk timer for mindful focus. Customizable time blocks, a gentle chime, and minutes-only display — built for clean, calm productivity.
iF Design Award
Winner 2025
Customizable Time Blocks
Gentle Chime or Silent Vibration
Soft-Touch Minimal Design
Minutes-Only Display (No Seconds)
Designed in The Netherlands
Shipping information
Our products are designed by us in The Netherlands, and manufactured by our partner in Shenzhen (PRC). International orders will ship from The Netherlands, or our Shenzhen warehouse, taking 6-10 business days worldwide.
Returns
In the US & Canada, European Union and United Kingdom we offer the option toreturn any purchase for any reasonwithin 14 days. New Things Lab strongly believes in the quality of its products. Within The Netherlands, we will cover the return shipment when you are not satisfied with the product during this period. Should this be the case – please request the return form.
Do you have a question?
We are problem solvers at heart!
If you have any question, contact us via phone and email, or you can use the form.
email: support@newthingslab.com
phone: +31 (0) 6 33 17 66 19
ZONE vs. Your Phone Timer
| Feature | ZONE | Phone Timer |
|---|---|---|
| Can’t pull you into a doom-scroll | ||
| No anxiety-inducing seconds counter | ||
| Starts in one motion (no unlock, no app) | ||
| Gentle finish, no jarring alarm | ||
| Flexible blocks (not rigid 25-min Pomodoro) | ||
| Always visible — fights time blindness | ||
| Zero notifications competing for attention |
Photographers' Questions, Answered
The questions photographers actually ask.
The on-screen timer isn't the problem — the phone next to the trackpad is. The cull eats hours not because the work is slow, but because every other frame is an excuse to glance at the phone. ZONE puts the timer on the desk, off the screen, away from notifications.
Because a photographer's day is not one interval. Imports run ten minutes. Cull blocks run twenty. Deep edits run forty-five. Exports run an hour. Four programmable faces means each task has its own honest interval, set once and used forever.
Editing alone is the worst case for phone drift. No one in the room notices the scroll. A hardware timer is a small accountability device that doesn't require willpower — it just sits on the desk and counts down.
No — it's a soft chime designed not to startle, with a silent vibration option if you prefer. The cube stays in your peripheral vision, so you'll see the countdown end even before the chime if you happen to look up.
A ticking seconds display is a constant micro-distraction. You don't need to know whether 47 or 49 seconds have passed — you need to know when the block is done. Minutes-only keeps attention on the frames, not the clock.
Yes — we ship to 40+ countries. Shipping is free on orders over $79; a flat rate applies below that, calculated at checkout.
Ready to keep the light?
Get Your ZONE