a glance costs 23 minutes
01 / 07UC Irvine research puts the cost of getting fully back on task at ~23 minutes. For work you hold in your head, the re-entry is the expensive part. ZONE keeps the trigger off the phone.
Gloria Mark · UC IrvineA 'quick' phone check doesn't cost 30 seconds. It costs the ~23 minutes it takes to climb back into the work.

No phone, no per-task tapping, no doomscroll. Seven reasons the desk beats the screen — one chapter at a time.
UC Irvine research puts the cost of getting fully back on task at ~23 minutes. For work you hold in your head, the re-entry is the expensive part. ZONE keeps the trigger off the phone.
Gloria Mark · UC IrvineA timer on your phone shares a screen with every notification you own. ZONE sits on the desk — you check the time with a glance, not an unlock.
glance, don't reachDeep work isn't one length — 25 for a pass, 90 for a conform. Programme each face once and flip-and-go. No re-setting, no re-tempting yourself.
25 · 45 · 60 · 90 minTwenty layers, a curve editor, the problem held in working memory. A single ping and it's gone. The cube on the desk has nothing to ping you with.
attention residue · Sophie LeroyA ticking seconds counter is a constant micro-distraction. ZONE shows minutes, in your eyeline — so attention stays on the comp, not the clock.
minutes in your eyelineA soft chime — or a silent buzz — ends the block. Enough to surface you from deep context, never enough to jar. Come back with the problem still loaded.
soft chime · silent buzzWinner of the iF Design Award 2025. Soft-touch minimal design, designed in The Netherlands, 2,000+ shipped. A desk tool that looks good enough to leave out.
iF Design Award 2025 · designed in NLEditors who keep the trigger off the phone have wondered how they ever held a sequence in mind with a notification one glance away.
How many more 23-minute taxes will you pay before you move the timer off the phone?
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